Hi Academia,
The new Ibu Kota Nusantara (National Capital of Indonesia) is a proposed project to relocate Indonesia’s capital city from Jakarta to a new, purpose-built city on the island of Borneo. The project is still in the planning stages, and there should be competition for the design or construction of the new capital city.
Many companies and organizations are likely to be involved in the project in some capacity. For example, construction companies, architects, urban planners, and infrastructure developers are all likely to play a role in the design and construction of the new city. Additionally, there may be competition among cities or regions within Indonesia to host the new capital, as the project is expected to bring significant economic benefits to the region.
It is also worth noting that the new capital city is a long-term project that is expected to take at least a decade to complete. As such, there may be opportunities for companies and organizations to get involved at different stages of the project, and there may be multiple rounds of bidding or proposals for different aspects of the project.
One of foremost spirit of this IKN mega project is spirit for creating Logo;
A logo can carry spirit of the company or organization it represents. In general, a logo is designed to visually represent the values, mission, and identity of the company or organization. It is often the first point of contact a potential customer or client has with the brand, and as such, it should convey a strong message and leave a lasting impression.
The spirit behind a logo can include elements such as the company’s history, culture, and values, as well as its products or services. It can also reflect the target audience and the brand’s aspirations for the future.
For example, the Nike “swoosh” logo represents the company’s focus on athletic performance and its “Just Do It” mentality. The Apple logo reflects the company’s emphasis on simplicity, elegance, and innovation. The Coca-Cola logo, with its classic script, represents the company’s heritage and long-standing reputation for quality and enjoyment.
Overall, the spirit behind a logo is to create a visual identity that is instantly recognizable and communicates the essence of the brand.
Some viral news showing selected IKN logo in this initial stage and to accommodate spirit of unity it seems that committee is leveraging crowd selection that can be a useful way to gather feedback and opinions from a large group of people. It is a common practice in design competitions, where designers submit their work and a panel of judges, or sometimes the public, votes on the best design.
However, it’s important to keep in mind that design is subjective, and what one person may find appealing, another may not. Additionally, the criteria for evaluating a logo can vary widely depending on the context and purpose of the logo.
When organizing a logo competition or vote, it can be helpful to provide clear criteria for evaluation and to make sure that the voters are representative of the intended audience for the logo. It’s also important to remember that the winning design may not necessarily be the “best” design objectively, but rather the one that resonates most with the voters or judges as well as spirit of unity.
Good Luck for selected Designers
Salam Sehat Semangat Sukses
Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant
By Bams – April 08, 2023
