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Hi Academia,

Singapore Airlines will pay some staff a huge bonus of more than eight months’ salary after posting the highest profits in its 76-year history, Bloomberg first reported.

SIA, or Singapore Airlines, has recently reported strong profitability figures, suggesting a positive outlook for the airline industry post-COVID. Despite the ongoing challenges posed by the pandemic, SIA has been able to capitalize on increased demand for air travel as vaccination rates rise and travel restrictions ease. The airline has also been successful in its cost-cutting initiatives, which have helped to boost its bottom line. With its strong financial position and continued focus on innovation and customer experience, SIA is well-positioned to thrive in the post-pandemic travel landscape. As the global economy continues to recover, the airline industry is poised for growth, and SIA is leading the way.

No wonder in any situation as Singapore can excel as the airline stands out from the rest with its exceptional hospitality. The airline has built a strong reputation for offering an unparalleled level of service to its passengers, which has become its strongest differentiation. From the moment passengers step on board, they are greeted with warm smiles and impeccable service. Singapore Airlines has invested heavily in training its staff to deliver a personalized experience that goes above and beyond expectations. Whether you’re traveling in economy or first class, you can expect the same level of attention to detail and dedication to customer satisfaction. This commitment to hospitality has earned Singapore Airlines numerous accolades, including the title of “World’s Best Airline” multiple times.

This is of course great news for SIA’s employees to receive the rewards. And most importantly this is good indicator for Airlines Industry as the bonus are given post covid that Airlines business encountered huge pressure owing to people mobilities restriction.

The International Air Transport Association (IATA) initially predicts that global passenger traffic will not return to pre-pandemic levels until 2024. This projection highlights the significant impact of the pandemic on the airline industry. However, there are positive signs of recovery, as airlines begin to ramp up operations and increase the number of flights offered.

One positive indicator is the increase in domestic travel. Many countries have opened up their domestic markets, which has led to an increase in demand for air travel. For example, in the United States, domestic travel has already recovered to around 80% of pre-pandemic levels. Additionally, some airlines have reported that their domestic flights are operating at capacity, indicating a strong rebound in demand for air travel.

Another positive indicator is the increase in air cargo demand. The pandemic has led to a surge in demand for e-commerce, which has driven the need for air cargo transportation. Airlines have responded to this demand by converting passenger planes to cargo planes and increasing the number of cargo flights. This has helped to offset some of the losses incurred by the drop in passenger traffic.

Singapore Airlines (SIA) recently made headlines with its announcement to give up to eight times the salary of eligible employees. This move is a positive indicator of the airline’s outlook post-COVID, as it demonstrates a commitment to retaining and rewarding its employees. The announcement comes after many airlines reported its annual loss, due to the impact of the pandemic on the airline industry.

The SIA group has stated that the salary increment will be based on the company’s financial performance, and eligible employees will receive the increment in two parts. The first part will be a one-time payment, while the second part will be credited to the employees’ Central Provident Fund accounts. This move is expected to benefit around 80% of the airline’s employees.

SIA’s announcement is significant because it reflects a commitment to employee welfare and retention, which is crucial for the airline’s long-term success. Airlines need experienced and motivated employees to provide high-quality service to customers, and SIA’s move is a positive step in this direction.

In short, the airlines’ outlook post-COVID is challenging, but there are positive signs of recovery. The increase in domestic travel and air cargo demand are positive indicators of the airline industry’s recovery. Additionally, Singapore Airlines’ announcement to give up to eight times salary to eligible employees is a positive move that reflects a commitment to employee welfare and retention. While the recovery may be slow, it is clear that the airline industry is taking steps to adapt to the new normal and emerge stronger from the pandemic.

Salam Sehat Semangat Sukses

Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant

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