How to Sell Through Microcelebrity

LET US TAKE SELFIE

THROW IT ONLINE

SELF – PROMOTIONAL OVERSHARING

THEY MIGHT GO VIRAL

THEN SUCCESS

Get the insight from these :

Case study #1

Garry’s success story in selling wine shop through power of internet.

You’d assume that as the son of owners of a small mom-and-pop wine shop in New Jerse Gary Vaynerchuk would have started tasting wine at an early age, only to better understand the fine distinction from vineyard to vineyard. Gary’s parents, however, didn’t see it that way. They insisted he refrain from drinking until he was of legal age. So, instead, Gary learned the family business from the ground up literally. In the schoolyard, Gary educated his palate to discern the nuances in his beloved wine by tasting the very elements that give wines their unique qualities: dirt, grass, and rocks.

Garry’s strategy to win market :

1. He learned early on that he wasn’t the only down-to-earth wine lover out there. His customers always came to him for recommendations and appreciated his “real” approach, but he was hard-pressed to figure out how his authenticity could help growing his family’s business.
2. One day, Gary decided he could attract more people to the store by starting a small wine club after hours, a club where customers could hang out, taste his latest wine shipment, and talk sports after work. Sure enough his idea blossomed, and as time passed, more and more people starting showing up until his parents’ little store just couldn’t accommodate the demand.
3. Never short on ideas, Gary pulled out his little video camera, planted it on his worktable, and started a live video blog (vlog). In short order, the overflow of Gary’s fans began to watch his weekly recommendations online and purchase wine through his Web site.
4. Gary had leveraged his position at the center of his universe to increase his status to that of a microcelebrity. He recognized that the best way to reach a growing number of friends, clients, and acquaintances would be to create a community platform where he would be at the center of the flow of information. Nonetheless, in his quest to gain greater reach and a better position of influence, he refused to compromise who he was.
5. Internet or no Internet, Gary was committed to maintaining his informal, playful, and irreverent approach to wine. He just needed the right social tools to amplify it into the culture.
6. “Doing the right thing is the whole game when you are building a brand,” insists Gary. “If you want to change your life, and you don’t want to be in a 9 to 5 job, start with a video blog about your hobby. Even if your hobby is watching TV, just talk about TV. How easy would it be to film yourself with a handy cam commenting on TV shows? If you’re really committed to changing your life, talk about the thing you love to help you through the times when you’re exhausted and want to give up.”

 Applicability to Our Business

1. Bringing your company identity online.

Company shall tirelessly began building its brand equity by setting up an ambitious goal: Company must want to create a brand so strong that it would allow the financial luxury . With his lofty goal in mind, Company is targeting success, and shall find a strategy. Company focuses on building personal brand to help grow business.

1. Ideas are raw materials. take them! Use them! ideas are the nucleus around which conversations and collaborations form.

Company IT Administrator must focus on uploading whatever good about company and to video-share sites into social networks, making sure he chose fun titles and tags that would attract attention and be more likely to be found on search engines such as Google. Marketing people would call that search engine optimization, or SEO.

1. Content is King, distribution is Queen, and marketing, along with business development, are the Aces in the hole.
2. Administrator must focus on spreading brand through community building. To that effect, he knew he needed a hook, something he could introduce on his show that people would want. It all came down to figuring out what would get his current audience’s attention?

This efforts are then known as and has become a microcelebrity, and speaking engagements started pouring in. It wasn’t long before he started to affect the culture around the company.

1. Meeting Company community triggers emotional attachment
2. Doing so Company has demonstrated authenticity while building trust in both his personal and business brands
3. Brand equity has enormous value!

If Company ‘s a brand, because management and all team are putting out great content and all are building brand awareness, This will make company to find money and money will find company.

1. Be true to your self

Company passion with his audience is mandatorily maintained. That will create authenticity of company communication.

1. Be genuine and harp on company strengths, your customers will come to you.

  Salam Sehat Semangat Sukses

 Bambang Purnomo , SS-BA, CSCA, CAVM  Solution Consultant

By Bams – March 17, 2022