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Hi Academia,

In today’s digital age, the competition among platforms has become increasingly fierce. Companies are constantly vying for user attention and loyalty, and one of the most effective ways to stand out is by offering more features and better privacy with encrypted codes. these attributes can be powerful unique selling propositions (USPs) in the platform wars.

More Features, More Value

In the world of platforms, features are everything. Users want access to a wide variety of tools and services that can help them achieve their goals, whether that’s staying in touch with friends, managing their finances, or shopping online. Platforms that can offer more features than their competitors have a distinct advantage, as they are able to provide more value to their users.

Take social media platforms, for example. Facebook’s success can be attributed in part to its robust feature set, which includes everything from photo sharing and event planning to messaging and group creation. By offering these features in one place, Facebook has become a one-stop-shop for users’ social needs.

Similarly, Amazon’s dominance in the e-commerce space can be attributed to its vast array of features, including product reviews, recommendations, and personalized shopping experiences. By continually adding new features and improving existing ones, Amazon has become the go-to platform for online shopping.

More Privacy, More Trust

In addition to features, privacy is another critical factor that can give platforms a competitive edge. In today’s world, users are increasingly concerned about their personal data and want to ensure it is being protected. Platforms that can offer enhanced privacy with encrypted codes are more likely to gain the trust and loyalty of their users.

For example, messaging app Signal has gained popularity in recent years due to its strong encryption protocols that ensure messages are secure and private. This has given users peace of mind knowing that their conversations are protected from prying eyes.

Similarly, Apple’s emphasis on privacy has helped the company stand out in the smartphone market. The company’s devices are designed to protect users’ data, with features such as FaceID and TouchID that ensure only authorized users can access the device. This has helped establish Apple as a trusted brand in the eyes of many consumers.

The points are within this digital age’s the platform wars, more features and enhanced privacy with encrypted codes can be powerful USPs that help companies stand out from their competitors. By offering a wider range of tools and services, platforms can provide more value to users, while enhanced privacy can help build trust and loyalty. As the competition in the digital space continues to intensify, companies that can offer these attributes have a better chance of coming out on top.


Salam Sehat Semangat Sukses

Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant

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POWER ACTION © 2024. All rights reserved.