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Dear Academia,

As the 2024 presidential election in Indonesia draws closer, political alliances are becoming an increasingly important factor. Building a strong coalition can be a key factor in winning the presidency, and candidates will be looking for ways to tap into the support of a diverse range of groups. The alliances that are forged ahead of the 2024 election will have a significant impact on the outcome, and it will be interesting to see which candidates are able to build the most effective coalitions. As the election approaches, we can expect to see a lot of activity as candidates jostle for position and seek to build the alliances that will help them win the presidency.

Alliance is an important factor in achieving success in both business and other mission objectives like election. In business, alliances can be formed between companies to achieve common goals and objectives. Meanwhile, in an election, alliances can be formed between political parties to gain more votes and ultimately win the election.

In business, alliances are formed for various reasons such as access to new markets, sharing of resources, and cost reduction. For example, two companies may form an alliance to combine their expertise and resources to develop a new product that neither company could have developed alone. In addition, alliances can also help companies gain access to new markets that they may not have been able to penetrate on their own. This can be achieved through partnerships with local companies that have a better understanding of the market.

Alliances can also help companies reduce costs by sharing resources such as research and development, manufacturing facilities, and distribution channels. This can result in increased efficiency and competitiveness in the market. Moreover, alliances can also help companies reduce the risk associated with entering new markets or developing new products. This is because the risks and costs are shared between the companies involved in the alliance.

Similarly, alliances can also play a key role in election success. In an election, alliances can be formed between political parties to gain more votes and ultimately win the election. This can be achieved through the formation of coalitions, where political parties come together to form a single group to contest the election. The formation of coalitions can increase the number of votes that the parties receive as they are able to pool their resources and supporters. This is particularly important in countries where a single party may not have enough support to win an election on its own.

In addition, alliances can also help political parties gain access to new voters and demographics that they may not have been able to reach on their own. This can be achieved through the formation of alliances with regional parties or parties that have a strong support base in a particular demographic. By forming alliances, political parties can broaden their appeal and increase their chances of winning the election.

One of the most successful examples of alliance strategy in business is the partnership between Nike and Apple. In 2006, the two companies formed an alliance to develop a product that combined Nike’s running shoes with Apple’s iPod technology. The result was the Nike+iPod Sport Kit, which allowed runners to track their workouts and listen to music at the same time. This alliance helped both companies gain access to new markets and customers. Nike was able to reach a tech-savvy audience that was interested in tracking their workouts, while Apple was able to tap into the running community.

Another successful example of alliance strategy in business is the partnership between Starbucks and Barnes & Noble. In 1993, the two companies formed an alliance to open Starbucks cafes in Barnes & Noble bookstores. This alliance helped both companies gain access to new customers and increase their revenue. Starbucks was able to reach a new audience of book-lovers, while Barnes & Noble was able to provide its customers with a coffee shop experience.

In the world of politics, alliances have played a crucial role in many successful elections. One example is the 2014 Indian general election, where the Bharatiya Janata Party (BJP) formed an alliance with smaller regional parties to gain a majority in the Indian parliament. This alliance helped the BJP gain access to new voters and demographics, and ultimately led to a landslide victory.

Another example is the 2016 Philippine presidential election, where Rodrigo Duterte won the election with the help of alliances with smaller political parties. Duterte’s alliance strategy helped him gain support from a wide range of voters, including those who were dissatisfied with the traditional political parties.

Shortly, alliances play a key role in achieving success in both business and election. In business, alliances can help companies achieve common goals and objectives, gain access to new markets, reduce costs, and reduce the risk associated with entering new markets or developing new products. In an election, alliances can help political parties gain more votes, gain access to new voters and demographics, and broaden their appeal. Therefore, it is important for companies and political parties to form alliances to achieve success in their respective fields.

Alliance strategy has been proven to be an effective approach for achieving success in both business and election.  The partnerships between Nike and Apple, and Starbucks and Barnes & Noble are successful examples of how alliances can help companies gain access to new markets and customers. The Indian general election and the Philippine presidential election are successful examples of how alliances can help political parties gain access to new voters and demographics. Therefore, it is important for businesses and political parties to consider alliance strategy as a means of achieving their goals.

May we have peaceful Election 2024

 

Salam Sehat Semangat Sukses

Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant

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