Halal Bihalal is post activities mostly held by any Muslim communities after Idul al Fitr celebration. It is not necessarily offline though, online could be organized within companies’ town hall activities as well.
Gathering.. seeking forgiveness to families, relatives, friends and or businesses associates. That’s the main objective.
“Zero zero”, some Indonesian said expressing that with immediate effects you and i have been mutually fred from sins. Thats beauty of forgiving.
Networking through Halal Bihalal can be of most economical tools marketers or business owners could leverage to represent their business. Why not .. the objectives of halal bihalal of Zero Zero Sins have been attained right. Then conversation can be managed in such ways to more qualified objectives rather than lips services.
These are goods especially for you whose business are in whatever stages other than Cash Cows as below Insights
Marketers normally define market growth in several matrix
Question marks ;
are businesses that operate in high-growth markets but have low relative market shares. The conditions reflex new comer business that want to penetrate existing market with its existing market leaders too.
Consequently, new comers are relatively investing/burning their expenditures into aggressive marketing activations. It’s not easy to enter a high growth markets. New comers have to be vigilant to decide whether to keep pouring monies to be known by their target markets
Stars
are market leaders in a high-growth market.
Within This group, business owners are normally doing an arm and leg to stay in market by aggressively fighting off competition. Sometimes they dont have to be generating profits to stay in race. They are aiming at long term goals to induce more revenues generation.
Cash cows
These are successful stars that are still existing in the market and are contributing the largest relative market share even in a slow-growth market.
A cash cow produces a lot of cash for the company (due to economies of scale and higher profit margins), paying the company’s bills and supporting its other businesses.
Dogs
These are least preferred matrix whose businesses is identified with weak market shares in low-growth markets; typically, these generate low profits or even losses.
After initiating many various businesses in the growth-share matrix, a company must determine whether the portfolio is healthy.
Cash Cows are every companies’ goals. And halal bihalal gathering can bring you closer to that patch right ?
STAGES IN THE ADOPTION PROCESS
There is no harm to do some qualified activities:
If your Business is new/ less renown then the spread of a new idea/products are important. Focusing on the mental process through which an individual passes from first hearing about a product/ new services /innovation to final adoption.
Think of these steps during Halal Bihalal engagements :
Awareness:Drive the conversations topics into any of ways create awareness of your products / services that are still lacks of information .
Interest: Try to stimulate their interests to seek information about your products or services .
Trial: Why dont you think of bringing hampers/ sampling as gifts then your halal bihalal Communities try your products.
Adoption: or closing… dont be too much tempted for closing Biz. The acceptance of your communities to adopt or feel positive on tour information are pretty enough during Halal Bihalal.
Conclusion:
Marketing is never ending processes that are in need to be committed in every situation. It’s like breathing.. then just DO IT to push your products/services Branding
Salam Sehat Semangat Sukses
Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant
