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Hi Academia,

Marketing has to be shocking

The Olympic France’s happy clitoris mascot created a lot of buzz and controversy when it was unveiled as part of the team’s marketing campaign for the Tokyo Olympics. The mascot, which features a smiling clitoris with arms and legs, was created to promote gender equality and raise awareness about women’s health issues.

From a marketing perspective, the happy clitoris mascot can be seen as a bold and creative move. It is a unique and attention-grabbing concept that has generated significant media coverage and social media engagement. The mascot has helped the Olympic France team stand out in a crowded marketplace and has created a sense of excitement and interest among fans.

However, from a business point of view, the happy clitoris mascot may have some potential risks. The mascot’s controversial nature may offend some people and lead to negative publicity and backlash. The Olympic France team may need to be prepared to handle any negative feedback and criticism that may arise from the use of the mascot.

Overall, the happy clitoris mascot can be seen as a creative and innovative marketing move that has helped the Olympic France team stand out and generate buzz. However, it may also have some potential risks and challenges that need to be carefully considered and managed.

Marketing is a crucial element of business success. In today’s highly competitive market, it is necessary to have unique, shocking, and powerful marketing strategies to break through the clutter and get the attention of potential customers.

Unique, shocking, and powerful marketing strategies are essential to achieving business success as they help businesses stand out in a crowded marketplace. In today’s digital age, consumers are bombarded with advertising messages from every direction. To grab their attention, businesses need to be creative and come up with unique and powerful marketing strategies that grab their attention. A shocking or unexpected marketing campaign can generate buzz and create a lasting impression on consumers.

The marketing strategies will also help businesses differentiate themselves from their competitors. In a crowded marketplace, businesses need to differentiate themselves to stand out. A unique and powerful marketing campaign can help businesses differentiate themselves from their competitors and create a unique identity that resonates with consumers. And they will eventually generate leads and sales. A powerful marketing campaign can generate buzz and create a sense of urgency among consumers to purchase a product or service. A shocking or unexpected marketing campaign can create a sense of curiosity among consumers, leading them to explore a brand or product further.

Creating Unique, Shocking, and Powerful Marketing Strategies

Creating unique, shocking, and powerful marketing strategies requires creativity, innovation, and a deep understanding of the target audience. Here are some ways businesses can create such strategies:

  1. Identify the target audience: The first step in creating a unique and powerful marketing strategy is identifying the target audience. Understanding the target audience’s preferences, interests, and pain points can help businesses come up with a marketing campaign that resonates with them.
  1. Be creative: To create a unique and powerful marketing campaign, businesses need to be creative and think outside the box. Brainstorming sessions, where all team members can contribute ideas, can help generate new and unique ideas.
  1. Be bold: A shocking or unexpected marketing campaign can create a lasting impression on consumers. Businesses need to be bold and take risks to create a marketing campaign that stands out.
  1. Use storytelling: Storytelling is a powerful marketing tool that can help businesses create an emotional connection with their audience. A well-crafted story can capture the audience’s attention and create a lasting impression.

Some success stories of strategies :

  1. Red Bull’s “Stratos” Campaign: In 2012, Red Bull launched a campaign that involved Austrian skydiver Felix Baumgartner jumping from a helium balloon in the stratosphere. The campaign generated significant buzz and attention, with millions of people tuning in to watch the live stream of the event. The campaign showcased Red Bull’s brand values of pushing boundaries, taking risks, and pursuing excellence, and helped the brand stand out in a crowded marketplace.
  2. Dollar Shave Club’s “Our Blades Are F***ing Great” Video: In 2012, Dollar Shave Club launched a video that featured the company’s CEO, Michael Dubin, delivering a humorous and irreverent pitch for the company’s razor blades. The video went viral, generating millions of views and helping the company attract hundreds of thousands of new customers. The video showcased the company’s brand values of simplicity, humor, and value, and helped the company differentiate itself from its competitors.
  1. Nike’s “Dream Crazy” Campaign: In 2018, Nike launched a campaign that featured former NFL quarterback Colin Kaepernick, who had become a controversial figure for his protests against police brutality and racial injustice. The campaign generated significant buzz and attention, with some people boycotting the brand and others praising it for its boldness and social activism. The campaign showcased Nike’s brand values of courage, determination, and social impact, and helped the brand connect with younger, socially conscious consumers.
  1. Apple’s “Think Different” Campaign: In 1997, Apple launched a campaign that featured iconic figures such as Muhammad Ali, Albert Einstein, and Mahatma Gandhi, along with the tagline “Think Different.” The campaign helped the company differentiate itself from its competitors and establish its brand values of innovation, creativity, and disruption. The campaign is still remembered today as one of the most iconic and successful marketing campaigns of all time.

Lets be creative and Best of Lucks

Salam Sehat Semangat Sukses

Bambang Purnomo , SS-BA, CSCA, CAVM Solution Consultant

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